supermarket

Right up my street on a number of levels is this recreation of a period supermarket at the Goodwood Revival. One of the things I find most surprising is just how familiar it all looks. A lot to do with the very strong brand identities present I suppose, these are products we have grown up with. It also reflects just how ahead of their time these pioneers of consumerism were... contemporary films seem to be in a variety of shades of brown and grey, a landscape curiously bare of billboards, screens and information density. Entering this modest (to our eyes) supermarket shoppers must have felt transported to a vivid fantasy realm of colour and promise.






more pics at tasteologie