Move over Clarkson

According to CNN car companies have begun working to influence "consumer buzz" on the Internet by releasing "unauthorized" photos of cars ahead of their official introductions.

Market research companies can track photos using embedded metadata. Car manufacturers can see if leaked images are finding their way to the desired audiences and comments posted about the images can be tracked.

Some car companies are also directly reaching out to frequent Internet posters, even lending test vehicles to them as they do to professional automotive journalists according to Bradley Silver, CEO of Brandimensions.


If you're reading this Mr di Montezemolo, I prefer silver or blue to the more obvious red - but if you're pushed I understand. Just park it next to to the Ford GT.

Ta.