What does your car say about you?
It can sometimes feel like a Sisyphean labour making decisions that run contrary to the overwhelming flow of messages coaxing, cajoling and even shaming us into buying more and more stuff. Our culture is a machine, fueled by spending and there is an enormous amount of pressure brought to bear on you to keep filling her up with premium.
Perhaps Canute would be a better analogy than Sisyphus? But instead of demonstrating like good old Canute that even a King is powerless to resist the tide, why not use the very tide itself? In the best martial arts tradition, use your opponent's strength against him.
Click for a beautifully directed ad with great production values.
posted by Chris at 8:39 am
2 Step to the white courtesy phone:
Superbly crafted and 100% accurate appraisal of his character toward the end, methinks. Good work, fellah!
August 04, 2006 6:37 am
It maybe nicely made but it's an ad that unfortunately preaches to choir. The environmental movement appears to be stuffed full of the coffee gobbers portrayed in this greenpeace fantasy - quite happy to be snide and unpleasant behind your back but unwilling to engage in direct dialogue. Consequenlty a 4x4 driver seeing this is more likely to become more entrenched in their views than to question them.
It should keep the Direct Debits and renewals coming in though - which is what I suspect its purpose was all along.
August 06, 2006 8:54 pm
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