Beckology

Long admired by designers and fans of clear communication, the London Underground map is an exemplar of smart thinking. You could say it's popularity means it's really gone overground!

*tumbleweed*

Ahem. Mention it's great design and someone is bound to pipe up, that the cleverness lies in it not conforming to geographical reality. "Yeah cheers for that. I hadn't sussed that out for myself twatface, I was waiting for Clarkson to do a piece to camera about it whilst he masturbates into a Union Jack with a picture of a tank on it."

More soul destroying still, everybody then proceeds to think about and interact with information using the same old cliches. Whilst we wait for the next clever bod to think about information slightly sideways - create something clever - then drown in a wave of voices saying "I could have done that", here's a map of the UK motorway system in an underground styley.

A luvverly pdf is available from www.motorwaymap.co.uk