I do believe I'm Dodge material

It was a very different world back then. What in retrospect seems like a thick seam of, if not downright misogyny then at least sexism in car advertising, was of course the acme of cool at the time.

But it seems a slightly more frantic kind of mind was *ahem* beavering away at Dodge. Starting back in the glory days with some mildly provocative innuendo - easily seen across the whole of the advertising world - and not just in the auto sector let's remember. It rapidly spiralled into less subtle subtexts until in the disco cocaine fuelled seventies the ad creative concerned was asked to clear his desk.