Where's the beef?

Sometimes I'm just about as happy and proud to be British as the next cynical misanthrope, and then at other times I feel as a fish out of water, someone who belongs in another culture entirely.

Imagine my awe, and let's not beat around the bush, jealousy upon learning that an American tire [sic] dealer is in the habit of giving away free beef when you buy tires!

Yup, the good folk at Les Schwab are thanking the customer and honouring that great nations farmers and ranchers by giving away $1 million of beefy goodness. As Les himself says in this glorious clip "A big extra at no extra charge"

$7.50 worth of free beef with 2 new passenger or pickup tires or 4 retreads.
$15.00 worth of free beef with 4 new passenger or pickup tires.

And I'm guessing $7.50 buys you a whole lot more meat in the heart of the midwest that it would at Tesco Milton Keynes.

What next, free tofu and a skinny chai tea latte when you have your Prius cleaned at California outlets?