You came in that? You're braver than I thought

In what can charitably be called an unusual new promotion from Volkswagen USA any customer that buys or leases a 2007 Jetta, GTI, Rabbit (that's Golf to you and me), New Beetle and New Beetle Convertible will get a 'custom' guitar that can play through the car's audio system.

According to the PR "Each guitar is custom made to match the car itself: it comes in the same color and has the car's Vehicle Identification Number displayed on it"

Translates as "We had all the neckplates made with the VINs, when you select a car colour we'll pick the same colour body off the rack, and screw the neck on with the appropriate plate"

Keen guitarists will know it just doesn't get any more custom than this.

If the promotion is judged a success expect to see more painful niche marketing drives from hip marketers.

Personalised kettle drums with every Porsche Cayenne, a very Lancastrian Banjolele built for your TVR (or should that be a Balalaika?). And of course free with every Peuugeot 207cc, a piccolo, can be pink if requested.