Move over Rover and let Henry take over

In yet another piece of inspired business thinking that's bound to put those pesky Japs on the back foot Ford have secured the rights to the Rover name.

Those fools at Nanjing Automobile merely secured the tooling, plant and rights to build the cars for a pittance. They didn't get the main prize - the fabled treasure of Longbridge; women lust after it's seductive power, men want to be near it. The Rover badge.

It's the perfect business move for a company who are in what high level financiers playfully refer to as Shit Street. They probably call it leveraging their synergy.

"It is in the interest of the business to do this" said a Ford spokesman. "We're not ready to say what we plan to do with the Rover name." Ford declined to say how much the transaction was worth.

Rumours of a price of 79p, and talk of going for a song, indicate that Ford's procurement department may actually have been trying to buy The Irish Rover on iTunes for a leaving party compilation CD instead.



Picture courtesy of B3ta - where all the pics you get sent come from.