22 December, 2006

Kids say the flyest thangs

Suffer the little children to come unto me and forbid them not.

It's Saturday afternoon staple if you're pitching a new show to the television bigwigs... "we'll get a bunch of schoolkids and hear what they have to say about grown-ups stuff. It'll be hilarious!" We can all laugh at their crazy ideas, and go "awww".

When Mississippi's Sun Herald asked kids what their favourite car is it shouldn't come as a huge surprise that Lamborghini tops the list - they're big, brash and fast and really appeal on a very basic level (and let's face it, what child knows or cares about depreceation or being gauche?)

The car I want the most is a Lamborghini. I like this car, because it is fast and the doors go up. Also it is a low-rider and looks cool.
Stephen Byrd Grade 5 Three Rivers Elementary

When you reflect on it Lamborghini are playing the most sophisticated marketing 'long game' in the world: We don't give a fuck if you think our motors are crass or irrelavent, most 10 year olds want one. In 35 years time if only 0.05% of them act on that wistful memory... ker-ching!

Anyhoo, well done kids, to paraphrase Paul's annoying letter writing campaign to the Corinthians: - when you are a child is the time to think as a child and understand as a child. You don't have to put away childish things quite yet.

More worrying is how quickly some kids are growing up and becoming dull when they say:

If I had a car I would like a Mitsubishi. The seats fold up and it makes room for more people or stuff.
Loren Murray Grade 5 Three Rivers Elementary

Still, it does clear up where Max Power and MTV go to get their editorial line...

If I had a car I would want it to be a white Escalade on rims. The rims would spin around as I drove all over town. I would have switches so the car goes up, down, right and left. You know - hydrolexs. It will be brown in the inside with TVs on the roof. That is the car I would have.
Gabby Nix Grade 5 Three Rivers Elementary


2 Step to the white courtesy phone:

Blogger Richard shout your mess

I think those comments probably also tell you a lot about their parents. Mitsubishi kid's parents like MPVs whereas Escalade kid's parents are wannabe pimps and hustlers - like me.

December 25, 2006 12:43 pm

Blogger Chris shout your mess

Escalade kid's Grandma and 'Aunt'.

December 26, 2006 10:23 pm


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